This program is designed to educate children, teens and their parents about the importance of bicycle and street safety and the steps individuals can take to reduce their risk of bicycle and traffic related injuries. It will include, in addition to interactive training in the bike safety display, the distribution of written materials about bike safety in a number of different languages representative of the target area as well as distribution of bicycle helmets and instruction on how to properly fit and wear helmets.
- According to the Consumer Product Safety Commission, bicycle accidents crash-land more children in hospital emergency rooms than any other sport. Nationwide, children ages 5 to 14 get hurt more often than bikers of any other age. Every day, about 1,000 children end up in hospital emergency rooms with injuries from bikes, mostly broken bones or brain concussions. Approximately one child every day dies from these injuries.
- Safe Kids USA reports that each year in the United States, more than 900 bicyclists are killed, 20,000 are admitted to hospitals and 580,000 receive emergency room treatment. Riding without a bicycle helmet significantly increases the risk of sustaining a head injury in the event of a crash. Non-helmeted riders are 14 times more likely to be involved in a fatal crash than helmeted riders. Children ages 10 to 14 are at greater risk for traumatic brain injury from a bicycle-related crash compared with younger children, most likely because helmet use declines as children age. Helmet use is lowest (for all ages) among children ages 11 to 14 (11 percent).
- Males account for 82 percent of bicycle-related deaths and 70 percent of nonfatal injuries among children ages 14 and under. Children ages 10 to 14, especially males, have the highest death rate of all ages from bicycle-related head injury.
- Bicycle helmets have been shown to reduce the risk of head injury by as much as 85 percent and the risk of brain injury by as much as 88 percent